Apple Supera a Samsung y se Corona como L\u00edder en Ventas de Smartphones por Primera Vez en 13 A\u00f1os, seg\u00fan Informe de IDC<\/strong><\/h2>\nEn un giro significativo para el mercado de smartphones, Apple ha tomado la delantera sobre Samsung como el principal vendedor de m\u00f3viles por primera vez desde 2010, de acuerdo con el informe de IDC. En 2023, el mercado global experiment\u00f3 una reducci\u00f3n del 3.2% en ventas, marcando el menor volumen anual en una d\u00e9cada. Apple alcanz\u00f3 una cuota de mercado del 20%, superando su 18.8% anterior, con m\u00e1s de 234 millones de tel\u00e9fonos vendidos. Por su parte, Samsung vendi\u00f3 226.6 millones de unidades, con una cuota de mercado del 19.4%, una disminuci\u00f3n desde su liderazgo en 2022 con el 21.7%. Xiaomi, OPPO y Transsion siguen en el ranking, mientras que otros vendedores representan el 31% de las ventas.<\/p>\n
Apple Domina el Segmento de Gama Alta y Supera a Rivales en el Mercado Global<\/h2>\n
Nabila Popal, l\u00edder del equipo de investigaci\u00f3n Worldwide Tracker en IDC, comenta: \u00abEn la segunda mitad de 2023, aunque marcas de Android de bajo coste como Transsion y Xiaomi han registrado un crecimiento estable, Apple ha destacado como el principal vencedor. Esta marca no solo ha logrado un aumento en sus ventas a\u00f1o tras a\u00f1o, sino que tambi\u00e9n ha ocupado la posici\u00f3n l\u00edder por primera vez, superando obst\u00e1culos regulatorios y la fuerte competencia de Huawei en China\u00bb. Popal atribuye el \u00e9xito sostenido de Apple a la tendencia creciente hacia dispositivos de gama alta, que ahora representan m\u00e1s del 20% del mercado. Adem\u00e1s, resalta las t\u00e1cticas estrat\u00e9gicas de la empresa, como los planes de financiamiento sin inter\u00e9s, como elementos cruciales para fomentar la adopci\u00f3n de estos dispositivos de alta gama.<\/p>\n
IDC Predice Recuperaci\u00f3n del Mercado de Smartphones en 2024 Impulsada por Innovaciones y Competencia Intensa<\/h2>\n
IDC resalta que firmas como Huawei, OnePlus, Honor, Google y otras est\u00e1n logrando progresos notables en el ecosistema Android, particularmente en el segmento econ\u00f3mico de los dispositivos de gama alta. La empresa de an\u00e1lisis prev\u00e9 una significativa recuperaci\u00f3n del mercado en 2024, apoyada por un s\u00f3lido crecimiento en la segunda mitad de 2023. Solamente en el cuarto trimestre de 2023 (4Q23), se observ\u00f3 un aumento del 8,5% en ventas, alcanzando los 326,1 millones de unidades y superando las expectativas de crecimiento del 7,3%. El auge de los tel\u00e9fonos plegables y el creciente enfoque en las capacidades de inteligencia artificial en los smartphones impulsar\u00e1n a\u00fan m\u00e1s el mercado, seg\u00fan IDC. \u201cEl cambio notable en las posiciones de liderazgo en el mercado subraya la intensa competencia en el \u00e1mbito de los smartphones\u201d, afirma Ryan Reith, vicepresidente de IDC. \u201cEstamos presenciando una fase muy interesante en este sector, con una variedad de jugadores y caracter\u00edsticas innovadoras que est\u00e1n moldeando el futuro de los dispositivos electr\u00f3nicos de consumo\u201d.<\/p>\n
Fuente: elpais<\/p>\n
Atr\u00e1s<\/a><\/p>\n
\nApple supera a Samsung por primera vez en 13 a\u00f1os<\/em><\/h5>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nApple supera a Samsung por primera vez en 13 a\u00f1os<\/title>\n<meta name=\"description\" content=\"Apple supera a Samsung por primera vez en 13 a\u00f1os como primera marca de m\u00f3viles, comentamos lo que ha ocurrido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centro-cee.com\/web\/apple-supera-a-samsung-por-primera-vez-en-13-anos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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