{"id":1104,"date":"2023-02-15T10:41:05","date_gmt":"2023-02-15T10:41:05","guid":{"rendered":"https:\/\/centro-cee.com\/web\/?p=1104"},"modified":"2023-02-16T14:04:16","modified_gmt":"2023-02-16T14:04:16","slug":"estrategia-de-apple-para-evitar-despidos-en-espana","status":"publish","type":"post","link":"https:\/\/centro-cee.com\/web\/estrategia-de-apple-para-evitar-despidos-en-espana\/","title":{"rendered":"Estrategia de Apple para evitar despidos en Espa\u00f1a"},"content":{"rendered":"<p><!--more--><\/p>\n<p><em><strong>Estrategia de Apple para evitar despidos en Espa\u00f1a<\/strong><\/em><\/p>\n<p>El mundo de la tecnolog\u00eda se adentra en un periodo crispado por el c\u00famulo de despidos que se han dado lugar durante los \u00faltimos meses del pasado a\u00f1o y principios de 2023. Grandes tecnol\u00f3gicas, como <strong><a href=\"https:\/\/www.merca2.es\/2023\/01\/30\/amazon-razones-despidos-1211685\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.merca2.es\/2023\/01\/30\/amazon-razones-despidos-1211685\/\">Amazon, Google, Microsoft, Meta o Twitter<\/a><\/strong> protagonizaron las cifras m\u00e1s abultadas de ceses de personal llegando a aglutinar m\u00e1s de 200.000 bajas laborales a nivel global. No obstante, <strong>Apple ha sido la \u00fanica que ha salido indemne <\/strong>de esta situaci\u00f3n desoladora, ya que prefiri\u00f3 ser precavida a la hora de contratar por encima de las expectativas.<\/p>\n<p>En este contexto, Apple se ha convertido en una de las compa\u00f1\u00edas <strong>m\u00e1s valoradas del mundo<\/strong>, a pesar de que redujo su beneficio neto y retrocedi\u00f3 en ventas con respecto al a\u00f1o anterior. La empresa norteamericana se posiciona \u00a0en primer lugar del ranking de las multinacionales m\u00e1s reputadas con hasta <strong>482.215 millones de d\u00f3lares<\/strong>, por encima de Amazon y Microsoft, seg\u00fan ha difundido el portal Interbrand en un informe clasificatorio de las mejores marcas a nivel global <strong>(Best Global Bands 2022)<\/strong>.<\/p>\n<blockquote class=\"wp-block-quote\"><p>Apple gener\u00f3 m\u00e1s ingresos por nueva contrataci\u00f3n, aumentando la plantilla un 20% de 2020 a 2022, seg\u00fan Bloomberg<\/p><\/blockquote>\n<h2>APPLE, LA \u00daNICA QUE NO DESPIDE<\/h2>\n<p>Apple se ha coronado como una de las grandes compa\u00f1\u00edas que no ha modificado su c\u00fapula empresarial. La gigante tecnol\u00f3gica con sede en Cupertino <strong>ha sido cautelosa en la masiva contrataci\u00f3n de personal<\/strong> que s\u00ed ejecutaron otras empresas del sector despu\u00e9s de ver aumentada su productividad durante la pandemia. El panorama tecnol\u00f3gico vivi\u00f3 una \u00e9poca de oro al aumentar sus previsiones de negocio, pero se vieron revertidas tras experimentar un bajo rendimiento durante los \u00faltimos meses del fin de la epidemia.<\/p>\n<p>A partir de ah\u00ed, la empresa liderada por <strong><a href=\"https:\/\/www.que.es\/2022\/12\/01\/elon-musk-haber-resuelto-tim-cook-malentendido-sobre-retirada-twitter-app-store\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.que.es\/2022\/12\/01\/elon-musk-haber-resuelto-tim-cook-malentendido-sobre-retirada-twitter-app-store\/\">Tim Cook<\/a><\/strong> evit\u00f3 el recorte de miles de puestos de trabajo y una desaceleraci\u00f3n anual gracias a que contrat\u00f3 de manera <strong>m\u00e1s eficiente<\/strong>. Durante el volumen de ofertas de trabajo lanzados por sus rivales tecnol\u00f3gicos, Apple mantuvo la compostura agregando menos empleados a sus oficinas. Asimismo, <strong>la compa\u00f1\u00eda gener\u00f3 m\u00e1s ingresos por nueva contrataci\u00f3n<\/strong>, seg\u00fan reflejan datos de <strong>Bloomberg<\/strong>, y ahora esta recuperaci\u00f3n est\u00e1 dando sus frutos.<\/p>\n<p>As\u00ed, <strong>Apple ha evitado que se produzcan despidos en Espa\u00f1a <\/strong>y en todo el mundo, a pesar de que haya congelado la contrataci\u00f3n en algunas de sus \u00e1reas, como investigaci\u00f3n y desarrollo, donde se haya controlando el gasto. El analista <strong>Peter Garnry<\/strong>, de Saxo Bank, dedujo que \u00abApple realiza una <strong>mejor gesti\u00f3n en comparaci\u00f3n con otras empresas<\/strong> de tecnolog\u00eda que claramente interpretaron unas se\u00f1ales totalmente inequ\u00edvocas durante la pandemia\u00bb. Por consiguiente, Apple fue la \u00fanica que <strong>aument\u00f3 su plantilla un 20%<\/strong> <strong>de 2020 a 2022<\/strong>, en comparaci\u00f3n con el aumento de Google o Amazon en un 60%.<\/p>\n<h2>APPLE REDUCE BENEFICIO<\/h2>\n<p>Pero no todo es oro lo que reluce. La inflaci\u00f3n de precios junto a la crisis del coronavirus y la guerra ruso-ucraniana han puesto patas arriba el sector tecnol\u00f3gico. Apple tambi\u00e9n ha sido una de las empresas sacudidas por estos condicionantes, obteniendo un<strong> beneficio neto de 29.998 millones de d\u00f3lares (27.348 millones de euros)<\/strong> entre los meses de octubre y diciembre de 2022, lo que representa una ca\u00edda del 13,4% en comparaci\u00f3n con el resultado del periodo predecesor.<\/p>\n<p>Por otra parte, las ventas tambi\u00e9n sufrieron una reducci\u00f3n considerable en su principal grueso de mercado, el <strong>iPhone<\/strong>, disminuyendo un <strong>8,2%<\/strong> y las de <strong>Mac <\/strong>bajaron un <strong>28,7%<\/strong> interanual. En cambio, los ingresos procedentes de las ventas de <strong>iPad <\/strong>aumentaron un <strong>29,6%<\/strong>, hasta 9.396 millones de d\u00f3lares (8.566 millones de euros).<\/p>\n<h2>LA MALA RACHA DE LAS TECNOL\u00d3GICAS<\/h2>\n<p>Apple no ha logrado sostener su tendencia al alza de ventas de m\u00f3viles por las duras restricciones que se llevaron a cabo en la f\u00e1brica <strong>Foxconn <\/strong>en China, su principal foco de producci\u00f3n. Pero ha logrado mantener intacta su plantilla en todas sus \u00e1reas de trabajo, situaci\u00f3n que no supieron manejar sus partners del sector.<\/p>\n<p>Por ejemplo, en el caso de <strong>Meta<\/strong>, su CEO <strong>Mark Zuckerberg<\/strong> reflej\u00f3 una postura ambiciosa para incrementar su fuente de negocio, pero acab\u00f3 por reducir sus ingresos y suprimir miles de puestos de trabajo tras el fin de la epidemia. \u00abMe equivoqu\u00e9 y asumo la responsabilidad\u00bb, anunci\u00f3 el cofundador de Facebook en noviembre de 2022, tras reconocer que hab\u00eda invertido m\u00e1s de lo debido, raz\u00f3n por la cual se hubiesen producido hasta 11.000 despidos, el 13% de su plantilla.<\/p>\n<p style=\"font-size: 70%;\">Fuente: Merca2<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/centro-cee.com\/web\/category\/noticias\/\">Atr\u00e1s<\/a><\/p>\n<hr \/>\n<p style=\"font-size: 70%;\"><em><strong>Estrategia de Apple para evitar despidos en Espa\u00f1a<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[162,292,39,164,250,293,216,224],"class_list":["post-1104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-amazon","tag-appel","tag-cee","tag-despidos","tag-google","tag-iphone","tag-microsoft","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de Apple para evitar despidos en Espa\u00f1a - Centro CEE<\/title>\n<meta name=\"description\" content=\"Estrategia de Apple para evitar despidos en Espa\u00f1a - Centro CEE, las noticias que te interesan. 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